The Ceiriog Valley hotel shortlisted for the North Wales Tourism Award

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A POPULAR restaurant and hotel in the Ceiriog valley is in the running for a prestigious tourism award.

The West Arms at Llanarmon Dyffryn Ceiriog has been shortlisted for the Go Best B & B / Inn of the Year at the Go North Wales Tourism Awards which will take place at Venue Cymru in Llandudno on Thursday 25 November.

The awards aim to honor the heroes of the North Wales tourism and hospitality industry for their ‘guts and determination’ to survive the pandemic.

In recognition of the trials and tribulations of the past 18 months there is also a new special category for resilience and innovation and the shortlisted finalists are the Marine Holiday Park in Rhyl, Hospice St David in Llandudno and Llandudno Hostel.

According to David Cattrall, managing director of the event’s main sponsor, Harlech Foodservice, the indomitable spirit of the industry will ensure its prosperity in the future.

Mr Cattrall said: “Our sponsorship of the Go North Wales Awards is a vote of confidence in the tourism and hospitality industry which has gone through such a horrible time.

“The evening will celebrate the accomplishments of our key customers, so we see this as an opportunity to give something back.

“The industry has been among the hardest hit by the pandemic, so it’s great to be able to be positive again.

“It’s been a really tough, tough 18 months and I think everyone’s looking forward to having a good time and letting go.

“The scale of the investment in our tourism and hotel infrastructure is a clear sign that in the long term things are looking very good for the future.

“The fundamental reasons why North Wales is such an attractive place to visit are still there and will continue to be in demand in the future.

“We have incredible landscapes and world-class facilities, so I’m sure the industry will grow stronger.

“This means that the tourism and hospitality sector can play an important role in the economic recovery of North Wales.”

The awards return after a year-long absence due to the coronavirus crisis and will be hosted by renowned BBC journalist Sian Lloyd, from Wrexham.

The organizers of North Wales Tourism, which represent around 2,000 tourism and hospitality-related businesses, were due to celebrate their 30th anniversary in 2020 and they hope to make up for lost time with guests wearing 1990s clothing to mark the occasion .

The North Wales tourism and hospitality industry was flying until the pandemic hit, with annual visitors hitting a record 37 million and revenues reaching a record 3.2 million of pounds sterling.

Before the pandemic, the sector employed more than 43,000 people and provided one in seven jobs in the region.

But it all came to a halt with the imposition of the first lockdown, but this summer’s travel boom proved that the appetite for visiting North Wales has not diminished.

Jim Jones, Managing Director of North Wales Tourism, said: “We are extremely grateful to Harlech Foodservice for becoming our main sponsor and also for sponsoring two of the 15 individual categories up for grabs.

“Their support helps us inject some positivity into the industry as we need to do something to get out of the pessimism of the past 18 months.

“We are determined above all to recognize all the hard work, sacrifice, resilience and innovation that our members have demonstrated,

“This is an opportunity to celebrate a vibrant tourist destination that showcases the best of what we have to offer to the rest of the world.

“The tourism and hospitality sector makes a huge contribution to the economy of North Wales and more than 43,000 people depend on it for their livelihoods.

“For me, the priority now is to try to get back to where we were in 2019 and increase the spending of visitors who come here by increasing the quality of what we do.

“We need to do a lot more than we did to attract the international market, because they are the ones who spend the most.

“We are probably 85% dependent on the domestic market, which is great, but we also have to sell ourselves to the world.

“The courage and determination shown during the pandemic by the incredible people who work in the industry will ensure that the industry is the mother of all returns and thrives in the future. ”


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