rePurpose Global Launches Plastic Reality Project to Reduce Plastic Pollution
NEW YORK — rePurpose Global has announced the launch of the Plastic Reality Project, a first-of-its-kind sustainability program that aims to advance efforts to reduce plastic pollution. The project began on September 11, during which leaders from the Pet Sustainability Coalition (PSC) and other environmentally conscious groups and companies traveled to Tamil Nadu and Kerala, India.
The Plastic Reality Project provides business leaders with the knowledge and expertise to help reduce plastic pollution by addressing inefficiencies and inclusivity and driving greater impact.
According to Gartner data, shared by rePurpose Global, 90% of sustainable packaging commitments set by companies in various industries, including pets, are not on track to be met by 2025. while global plastic production is expected to double by the end of the decade. With this in mind, rePurpose Global hopes to bridge the gap between ambition and concrete action through the Plastic Reality Project.
“As an environmental finance provider, at rePurpose Global, we have evaluated hundreds of attempts to tackle plastic pollution across the world in recent years, most of which have achieved limited success and scale,” said Peter. Wang Hjemdahl, Advocacy Manager at rePurpose Global. “Through the Plastic Reality Project, we hope to reverse this uneven record and give sustainability decision-makers the insights they need to reduce bias in evaluating solutions, make better impact investments, and ultimately accelerate our fight against the plastic epidemic.
The initiative will build the skills of 5,000 leaders in sustainability efforts over the next five years, helping them fight plastic pollution through education, training programs, mentorship networks and mentoring programs. certification for professionals. From September 11-17, more than 20 business and sustainability leaders, including those from the World Economic Forum, Target, Emerson Collective, Riverside Natural Foods, Coca-Cola and PSC, traveled across India.
Since its inception, rePurpose Global has supported over 10,000 waste innovators by setting up waste collection systems and plastic reduction infrastructure in 15 different cities across Colombia, Ghana, India, Indonesia and Kenya, helping to divert more than 14 million pounds of plastic from landfills and the environment each year.
The project was launched with the support of Sustainable Ocean Alliance and GreenBiz Group.
“Marine plastic pollution is a complex reality that can be difficult to grasp, let alone solve,” said Craig Dudenhoeffer, chief innovation officer at the Sustainable Ocean Alliance (SOA). “This new initiative from rePurpose Global aligns perfectly with SOA’s mission to create a global workforce dedicated to restoring ocean health and brings impact leaders to the heart of the matter to initiate meaningful action. .”
Participants of the Plastic Reality project visit innovative waste collection centers, material recovery facilities and learn about waste management during panel discussions and panel discussions. rePurpose Global will also allow participants to explore the inner workings of its Neela Sapana project, conducted in partnership with Waste Ventures India, and its Hara Bhoomi project, as well as meet partners from the Green Worms organization and women workers in the waste from the Haritha Karma Sena.
Learn more about sustainability efforts in the pet food and treats industry.