Paralyzed veterans of America and their longtime supporters Food City and Richard Petty are launching an in-store donation campaign days before the 4th of July

PR Newswire

WASHINGTON, June 28, 2022

Campaign to be broadcast in all Food City supermarkets in the Southeast June 29eJuly 26e

WASHINGTON, June 28, 2022 /PRNewswire/ — Paralyzed Veterans of America – the nation’s leading nonprofit for disabled veterans, their families and caregivers, has once again launched its annual payout campaign alongside longtime supporters Gastronomic city and champion racing driver Richard Small. Focused on helping and empowering paralyzed American veterans, all donations made to Food City, between June 29e and July 26e, will go directly to life-changing programs and PVA experiences that impact today’s veterans, their families and caregivers.

(PRNewsphoto/Paralysed Veterans of America)

“Food City and Mr. Petty have partnered with PVA for over a decade and we are so grateful for their continued support,” said the U.S. Marine Corps veteran and national chair of Paralyzed Veterans of America Charles Brown. “Because of them, and the generous patrons and hardworking staff of Food City, PVA is able to meet veterans at their bedside at VA spinal cord centers across America and help them get the skilled health care they need, the benefits they’ve earned, the jobs they want, and the accessible homes, vehicles and communities they need, and so much more.”

As part of the fundraising campaign, customers can choose between $1, $3and $5 donations at any Food City checkout and their gift amount will be added to their order total. The initiative will expand to all Food City stores in the Southeast.

“I can’t say enough wonderful things about PVA – the important work they do and the amazing veterans they help,” Petty said. “Each year, I look forward to working alongside Food City to support this worthwhile nonprofit for veterans and encourage others to do the same. It never gets old, if anything…it only becomes more important as every dollar donated goes a long way toward ensuring our veterans with disabilities can live the quality of life they have earned and deserve.”

“We are proud to have the opportunity to make a real difference in the lives of our country’s paralyzed veterans and to help PVA fulfill its mission of helping veterans thrive, while seeking a cure for paralysis,” said Steven C. Smith, President and CEO of Food City. “We raised more than $510,000 last year, thanks to the tremendous generosity of our loyal customers and associates. Together, we hope to harvest even more this year.”

Visit to learn more about the campaign.

About America’s Paralyzed Veterans

Paralyzed Veterans of America is a 501(c)(3) non-profit organization. The organization ensures that veterans receive benefits earned through service to our nation; oversees their care in the VA Spinal Cord Injury and Disorder Units; and funds research and education in the search for a cure and improved care for people with paralysis.

As a lifelong partner and advocate for veterans and all persons with disabilities, PVA also provides training and career services, works to ensure accessibility in public buildings and other spaces, and provides opportunities health and rehabilitation through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families and caregivers in all 50 states, the District of Colombiaand Porto Rico. Learn more about

About Food City

Based at Abingdon, VirginiaK-VA-T Food Stores (parent company of Food City) operates 138 outlets in the Southeast KentuckySouth West Virginiais TennesseeNorth Georgiaand Alabama.

Contact: Oname Thompson
[email protected]
Cell: (703) 864-5980



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SOURCE Paralyzed Veterans of America

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